Persuasion Equation

The Subtle Science of Getting Your Way

By: Mark Rodgers

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Paperback | 14 May 2015

At a Glance

Paperback
240 Pages

Age
18+

Dimensions(cm)
22.23 x 15.24 x 1.27

Paperback

RRP $31.89

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How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation - a powerful combination of factors proven to speed agreement.

Readers will discover the surprising reasons people say "yes" and learn how to: radiate an aura of expertise; win trust and leverage credibility; build a business case that appeals to both heart and mind; adapt for personality, gender, and generational differences; use language strategically; perfect the five-step persuasion process; generate group buy-in; and master organizational politics. From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success.

About the Author

Mark Rodgers is a principal partner of the Peak Performance Business Group, which helps clients dramatically improve their ability to persuade. A sought-after speaker, he has conducted more than 1,500 sales and persuasion workshops and averages more than 200 presentations a year.

Industry Reviews

-Persuasion expert Mark Rodgers... He shares his knowledge on how persuasion works and teaches you how to persuade others, one -nudge- or step at a time. getAbstract recommends this potent treatise to salespeople, entrepreneurs and anyone seeking to become more persuasive..- --getAbstract
-Rodgers excels at making a complex topic truly accessible, resulting in a valuable tutorial on getting to -yes- in the corporate world.- --Publishers Weekly
"Persuasion expert Mark Rodgers... He shares his knowledge on how persuasion works and teaches you how to persuade others, one "nudge" or step at a time. getAbstract recommends this potent treatise to salespeople, entrepreneurs and anyone seeking to become more persuasive.." --getAbstract
"Rodgers excels at making a complex topic truly accessible, resulting in a valuable tutorial on getting to "yes" in the corporate world." --Publishers Weekly

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