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People Strategy & Workforce Optimization - Steve Rowe

People Strategy & Workforce Optimization

By: Steve Rowe, Dr. Avi Ratnanesan

Paperback | 3 July 2025

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Economic conditions have resulted in widespread financial challenges; CEOs, COOs, CFOs, Chief HR Officers (Chief People Officers) and Boards are frantically executing strategies to survive, contain costs and accelerate a return to profitable growth. Recognising that labor is their biggest cost and people are their greatest asset, many are asked to 'do more with less'. There is a better way.

This book describes a clear 8 Step methodology with proven tools, techniques and technologies to plan and execute a competitive People (HR) Strategy cheaper, faster, better and easier. Thought leaders Dr Avi Ratna and Steve Rowe have decades of experience leading, consulting, facilitating and mentoring senior leaders and management teams; they share invaluable insights gained from working with over 200 organizations globally; from SMEs to global, multinational corporations such as Pfizer.

Before making any major decisions on layoffs, recruitment and retention, this book is a must-read for senior leaders & HR practitioners who aspire to achieve win-win breakthroughs for employees and organizations.

Dr. Avi Ratnanesan
Dr. Avi is a global, award-winning thought leader on people strategy, workforce optimization and financial growth. Dr. Avi has decades of experience leading, consulting and mentoring senior leaders, management teams and Boards. He has worked with over 150 organizations globally spanning diverse industries from rural SMEs to global, multi-billion dollar corporations. From his unique origins as a medical doctor to Chief of Staff at Pfizer, he provides invaluable insights to executives on predicting industry trends, human behavior and workforce opportunities enabling a competitive advantage. As the Founder and CEO of Energesse, he leads an international firm which provides products and services that strategically improve strategic HR planning, purpose and data-driven ROI.

Steve Rowe
Steve is a highly regarded executive with over 30 years' experience in HR management and consulting with 20 years in senior roles at executive and Board level in the UK and Australia. Steve is an inspiring thought leader in the arena of people, organisation development, culture change and business transformation. With a focus on both strategy and operational excellence, Steve has deep expertise in integrating effective People and Culture Strategy into the broader business strategy based on the twin foundations of workforce planning and employee value proposition development.

"Dr. Avi shares a transformational journey for senior leaders to transcend challenges and unlock the true potential of their greatest asset - their people. The book's methodology provides a clear roadmap to foster profound growth, both individually and collectively, by applying conscious leadership within an organization's strategy and workforce."
Deepak Chopra M.D.
Author of 90+ books, 22 NY Times bestsellers, Time Magazine "top 100 icons of the century"

"The 8 steps for workforce (people, labor, employee) strategy are well laid out and explained. I am sure that this book on the workforce will be helpful to many!"
Dave Ulrich
The Father of Modern-Day HR

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