People Before Tech

A fascinating guide for business leaders looking to ensure that their teams remain productive and engaged in the digital era.

Businesses across all sectors now realise that, if they intend on staying competitive in the 21st century, then they must embrace new innovative technologies and methodologies such as AI, automation, digital platforms and Agile. But when too much focus is placed on digital transformation, teams within the organization become overlooked – the uniquely human benefits that arise from a well-functioning, collaborative team become neglected, and the employees themselves become unmotivated and overly dependent upon the quantifiable benefits of technology.

In People Before Tech, Duena Blomstrom uncovers the true potential of teams in modern organizations by highlighting the importance of psychological safety. This ground-breaking approach leads to a powerful group dynamic that allows teams to take risks, create and innovate without fear of repercussion.

With fascinating research, controversial approaches and an international array of case studies, this book provides practical guidance on how business and technology leaders as well as HR professionals can draw upon psychological safety to create and cultivate satisfied, efficient and high-performing teams within their organization.

About the Author

Duena Blomstrom is CEO and co-founder of PeopleNotTech, a people software solution focusing on Psychological Safety and high performing team dynamics. She is also an international keynote speaker, a prolific writer on Forbes and LinkedIn, and the author of Emotional Banking. She is also often named as a top 100 global influencer in the tech space and has been recognised as a LinkedIn “Top Voice” with 250,000 followers and 110,000 newsletter subscribers.