Paying with Plastic, second edition : The Digital Revolution in Buying and Borrowing - David S. Evans

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Paying with Plastic, second edition

The Digital Revolution in Buying and Borrowing

By: David S. Evans, Richard Schmalensee

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Paperback | 17 December 2004 | Edition Number 2

At a Glance

Paperback
386 Pages

Edition Type
Revised

Age
18+

Dimensions(cm)
2.3 x 15.4 x 22.8

Paperback

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The payment card business has evolved from its inception in the 1950s as a way to handle payment for expense-account lunches (the Diners Club card) into today's complex, sprawling industry that drives trillions of dollars in transaction volume each year. "Paying with Plastic" is the definitive source on an industry that has revolutionized the way we borrow and spend. More than a history book, "Paying with Plastic" delivers an entertaining discussion of the impact of an industry that epitomizes the notion of two-sided markets: those in which two or more customer groups receive value only if all sides are actively engaged. New to this second edition, the two-sided market discussion provides useful insight into the implications of these market dynamics for cardholder rewards, merchant interchange fees, and card acceptance. The authors, both of whom have researched the industry for more than 25 years, also examine the implications of the recent antitrust cases on the industry as well as other business and technological changes--including the massive consolidation brought about by bank mergers, the rise of the debit card, and the emergence of e-commerce--that could alter the payment card industry dramatically in the years to come.

Industry Reviews

An excellent treatment of the payment card industry's evolving structure and conduct.

-- Daniel Pope * Enterprise & Society *

Well-written and clearly presented.

-- Tudor Marshall * The Business Economist *

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You Can Find This Book In

Non-Fiction Self-Help, Personal Development & Practical Advice Personal Finance Business & Management Business Aspects of E-Commerce Engineering & Technology Technology in General Accounting & Finance Finance Credit & Credit Institutions Industry & Industrial Studies Service Industries

Financial Services Industry Banking Economics Microeconomics Domestic Trade

Preface	p. xi
Acknowledgments	p. xv
Plastic Cards	p. 1
From Seashells to Electrons	p. 25
More Than Money	p. 53
From Gourmets to the Masses	p. 87
From Sardi's to Saks.com	p. 115
It Takes Two to Tango	p. 133
Co-opetition and the Payment Card Ecosystem	p. 159
System Wars	p. 185
Issuer Brawls	p. 213
Backroom Battles	p. 247
The Antitrust Wars	p. 267
On the Brink	p. 297
And They Don't Take Cash	p. 317
Sources and Notes	p. 321
Selected Bibliography	p. 345
Index	p. 353
Table of Contents provided by Publisher. All Rights Reserved.

Paying with Plastic, second edition

The Digital Revolution in Buying and Borrowing

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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