Optimal Bundling

Marketing Strategies for Improving Economic Performance

By: Andreas Herrmann (Editor), Ralph Fuerderer (Editor), Georg Wuebker (Editor)

Write A Review

Hardcover | 21 January 1999

At a Glance

Hardcover
312 Pages

Dimensions(cm)
24.13 x 15.88 x 1.91

Hardcover

$249.00

or 4 interest-free payments of $62.25 with

Ships in 5 to 7 business days

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $89.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.

Defective items

If there is a problem with any of the items received for your order then the Booktopia Customer Care team is ready to assist you.

For more info please visit our Help Centre.

You Can Find This Book In

Non-Fiction Engineering & Technology Civil Engineering Structural Engineering Business & Management Sales & Marketing Management & Management Techniques Management of Specific Areas Production of Quality Control Management Sales & Marketing Management Mathematics Probability & Statistics

Other Editions and Formats

Paperback

Published: 9th December 2010

View Product

Introduction
Introduction to Price Bundling	p. 3
Bundling - A Powerful Method to Better Exploit Profit Potential	p. 7
Optimization Approaches
Optimal Price Bundling - Theory and Methods	p. 31
Stochastic Option Bundling and Bundle Pricing	p. 61
Bundling and Pricing of Modular Machine Tools Under Demand Uncertainty	p. 87
Market-Oriented Complexity Management Using the Micromarket Management Concept	p. 119
Management Accounting and Product Variety	p. 133
A Conjoint Analysis-Based Procedure to Measure Reservation Price and to Optimally Price Product Bundles	p. 157
Behavioral Aspects
Consumers Prior Purchase Intentions and their Evaluation of Savings on Product Bundles	p. 177
Buyers' Evaluations of Mixed Bundling Strategies in Price-Promoted Markets	p. 195
How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustment	p. 209
Evaluating Multidimensional Prices in the Bundling Context	p. 237
Product and Service Bundling Decisions and their Effects on Purchase Intention	p. 253
Utility Oriented Design of Service Bundles in the Hotel Industry, Based on the Conjoint Measurement Method	p. 269
Authors	p. 297
Table of Contents provided by Blackwell. All Rights Reserved.

Optimal Bundling

Marketing Strategies for Improving Economic Performance

At a Glance

Hardcover

Shipping

How to return your order

Defective items

You Can Find This Book In

Other Editions and Formats

Paperback

More in Sales & Marketing

Influence, New and Expanded

The Psychology of Persuasion

$100M Offers

How To Make Offers So Good People Feel Stupid Saying No

$100M Leads

How to Get Strangers To Want To Buy Your Stuff

Unreasonable Hospitality

The Field Guide

90 Days to Level Up Your Sales Skills

90 Days to Level Up Series

Women, Power and the Economy

Collective Feminist Practice Can Transform the World

Six Figures in Sales

How to win more customers without spending a cent on ads

UX Skills for Business Strategy

Articulating Impact for Product, User, and Business Outcomes

$100M Offers

How To Make Offers So Good People Feel Stupid Saying No

Digital Accessibility Ethics

Disability Inclusion in All Things Tech

Digital Accessibility Ethics

Disability Inclusion in All Things Tech

Speak Up

How to Be a Successful Presenter and Media Spokesperson

The Activator Advantage

What Today's Rainmakers Do Differently

Modelling in Marketing Research

Understanding Visual Behaviour Using Markov Models

Share of Culture

How Brands Grow in the Attention Economy

Chinese Culture in Poster Design

Award-Winning Book Posters from Shanghai Designers

The Cambridge Handbook of Behavioural Data Science

Cambridge Handbooks in Psychology

The Cambridge Handbook of Behavioural Data Science

Cambridge Handbooks in Psychology

How Brands Grow

What Marketers Don't Know

How Brands Grow: Part 2 Revised

2nd Edition - Including Emerging Markets, Services, Durables, B2B and Luxury Brands

Alchemy

The Magic of Original Thinking in a World of Mind-Numbing Conformity

The Goal: 40th Anniversary Edition

A Process of Ongoing Improvement

Oversubscribed 2nd edition

How To Get People Lining Up To Do Business With You

Building A Story Brand

Clarify Your Message So Customers Will Listen

This product is categorised by