Get Free Shipping on orders over $79
Optimal Bundling : Marketing Strategies for Improving Economic Performance - Andreas Herrmann

Optimal Bundling

Marketing Strategies for Improving Economic Performance

By: Andreas Herrmann (Editor), Ralph Fuerderer (Editor), Georg Wuebker (Editor)

Paperback | 9 December 2010

At a Glance

Paperback


$249.00

or 4 interest-free payments of $62.25 with

 or 

Ships in 5 to 7 business days

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

More in Sales & Marketing

Influence, New and Expanded : The Psychology of Persuasion - Robert B. Cialdini
Unreasonable Hospitality : The Field Guide - Will Guidara

RRP $36.99

$29.75

20%
OFF
Pre-Suasion : A Revolutionary Way To Influence And Persuade - Robert Cialdini
How Brands Grow : What Marketers Don't Know - Byron Sharp

RRP $62.95

$41.75

34%
OFF
The Personal MBA 10th Anniversary Edition - Josh Kaufman
$100M Money Models : How To Make Money - Alex Hormozi
Marketing : 9th Edition - An Introduction - Gary Armstrong
Public Relations : Theory and Practice - Kimberley Bowers
Principles and Practice of Marketing - Evangeline Cruz