Nimble

Nimble will help you discover how to develop a creativity that is strategic and also able to cross platforms, industries or sectors. You'll discover a creative thinking process that allows you to generate scalable ideas that are both sticky and stretchy....Employers want nimble thinkers. With rapid technological changes and other economies impacting ours, the ability to think critically as well as creatively is crucial. However, creativity must be strategic-you must generate ideas with scale that cross platforms and that might even cross industries or sectors. ......Does an idea inspire? Does it resonate with the audience? Does it have many tendrils and encompass many possibilities? Will it enter the public lexicon or have longevity? Is it flexible? Stretchy? Will it stick like Velcro? Is it entertaining? Informational? Educational? Will it positively impact on society? What's in it for the audience? ......Thinking Creatively explains how to generate ideas with scale that are creative, stretchy, and sticky. You will learn how to think critically and creatively, nimbly and richly, and how to produce innovative actions across media. (It addresses the cognitive domain, affective domain as well as the psychomotor domain, which is key for designers.) It will help you generate better and more ideas as well as develop an elasticity of mind for visual communication, social media and digital marketing or any profession requiring concept generation. You can immediately apply the introduced strategies to marketing, design and advertising problems.......Nimble thinking results in an improved ability to generate concepts, discoveries, new visual thinking skills, and a generally more fertile mind. It also teaches you to check your thinking, combine ideas to form new ones, and develop a lifelong creative mindset. ......This accessible procedure and checklist improves anyone's critical and creative thinking.... ...FEATURES... Concept generation techniques... Creativity techniques... Step-by-step guide... Checklist...In graphic design, creative thinking skills are undoubtedly important, but sometimes the importance of critical thinking skills is overlooked