Design Unlimited : Visual Communication and Storytelling with Generative Design and Data - Patrik Hubner

Design Unlimited

Visual Communication and Storytelling with Generative Design and Data

By: Patrik Hubner, Larissa Lenze

Hardcover | 21 October 2025

At a Glance

Hardcover


$83.95

or 4 interest-free payments of $20.99 with

 or 

Available: 21st October 2025

Preorder. Will ship when available.

A design approach to help brands, agencies and cultural institutions to set themselves apart by fusing storytelling and communication design with creative algorithms, data, human interaction and programming.

Today's creative professionals have more opportunities for expression than ever before - at the same time, the world is becoming increasingly difficult to depict as it is becoming more and more complex and nuanced. What the industry is missing is not (more) technology and data, but a new way of thinking. Design Unlimited presents an explorative way of thinking and designing that creates dynamic identities and meaningful connections between people and brands.

Design is shown as a co-creative process between human beings, machines and the environment in which technology is no longer understood as a tool, but as a partner, and the diverse phenomena of our environment become the driving factor of design. Patrik Hubner and Larissa Lenze open up a new dimension that incorporates ideas, stories and designs and that allows thinking and designing without boundaries to make the unseen visible.

About the Authors

As a programming designer and creative director, Patrik Hübner works at the interface of brand communication and technology. Having worked in traditional design for years, he discovered creative coding in 2014 and became one of the first to use the explorative creative method to rethink branding. Today, he works as a generative designer with international brands, agencies and cultural institutions, develops dynamic brand experiences and teaches at universities.

Larissa Lenze moves between people, brands and media. Active as a marketing strategist for over 10 years, her professional focus is on storytelling and (personal) branding. In addition, she is currently working on her doctorate in media studies and is editor of the online publication micropolis magazine.

More in Graphic Design

1000 Record Covers : Bibliotheca Universalis - Michael Ochs

RRP $49.99

$44.50

11%
OFF
The Box of Emotions - Tiffany Watt Smith

Card or Card Deck

RRP $32.99

$26.95

18%
OFF
The Art of The Last of Us : Last of Us - Rachel Edidin

RRP $95.00

$67.95

28%
OFF
The Design Book : New Edition - Phaidon Editors

RRP $34.95

$28.35

19%
OFF
Vinyl . Album . Cover . Art : The Complete Hipgnosis Catalogue - Aubrey Powell
Unboxed: Japan : Contemporary Packaging Design in Japan
The History of Graphic Design: 40th Edition : 40th Edition - Jens Müller
Expressive Type : Expressive Type in Graphic Design Today
The Animator's Survival Kit - Richard E. Williams

RRP $89.99

$58.75

35%
OFF
Design is Storytelling - Ellen Lupton

RRP $35.99

$29.25

19%
OFF
Made in Korea : Awe-inspiring Graphics from Korea Today - Victionary
Color Theory For Dummies : For Dummies - Eric Hibit

RRP $49.95

$34.90

30%
OFF
Logos that Last : How to Create Iconic Visual Branding - Allan Peters
More Pattern Magic - Tomoko Nakamichi

RRP $45.00

$35.25

22%
OFF
Graphisme. 1890-Aujourd'hui - Jens Müller
Logo Modernism - Jens Muller

RRP $170.00

$117.80

31%
OFF