Nice is Not a Biscuit

How to Build a World-Class Business by Doing the Right Thing

By: Peter Mead

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Paperback | 6 April 2023

At a Glance

Paperback
224 Pages

Dimensions(cm)
17.8 x 11.1 x 1.19

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Founder of one of the most respected companies ever shares his 100 tips for success.

You must know businesses or leaders that seem to have it all - loyalty and success in equal measure. Do you aspire to the same, but worry that 'nice guys finish last'? In Nice Is Not a Biscuit, Peter Mead reveals the secrets of his success, and distils a lifetime's thought about the right way to do business. His 100 entertaining lessons include:

How to be a boss and a human being at the same time
Why trust in your brand is so precious
How to gain a share of both heads and hearts

Nice is not patting people on the head. It's every person respecting every other person. Do that and you create a great business. It's a credo for life.

About the Author

Peter Meadis currently Vice Chairman of Omnicom Group Inc, the biggest advertising agency in the world with a value of $13 billion. He left school at 16 and went to work in the despatch department of a large advertising agency, from where he rose quickly. In1977, he co-founded Abbott Mead Vickers with David Abbott and Adrian Vickers, which became, and remains, the most successful British advertising agency ever. In 2013 he received a CBE for services to the creative industries.

Industry Reviews

'Wise words' Financial Times

'The best and wisest book on advertising I've ever read' Bernard Barnett, former editor of Campaign

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