Next Wave

New Directions in Women's Studies

By: Carla Freeman

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Paperback | 3 December 2014

At a Glance

Paperback
272 Pages

Dimensions(cm)
15.2 x 22.8 x 1.7

Paperback

$87.75

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Entrepreneurial Selves is an ethnography of neoliberalism. Bridging political economy and affect studies, Carla Freeman turns a spotlight on the entrepreneur, a figure saluted across the globe as the very embodiment of neoliberalism. Steeped in more than a decade of ethnography on the emergent entrepreneurial middle class of Barbados, she finds dramatic reworkings of selfhood, intimacy, labor, and life amid the rumbling effects of political-economic restructuring. She shows us that the deja vu of neoliberalism, the global hailing of entrepreneurial flexibility and its concomitant project of self-making, can only be grasped through the thickness of cultural specificity where its costs and pleasures are unevenly felt. Freeman theorizes postcolonial neoliberalism by reimagining the Caribbean cultural model of 'reputation-respectability.' This remarkable book will allow readers to see how the material social practices formerly associated with resistance to capitalism (reputation) are being mobilized in ways that sustain neoliberal precepts and, in so doing, re-map class, race, and gender through a new emotional economy.

Industry Reviews

"Carla Freeman's scholarship reveals a delicate omnivorousness. She offers a unique perspective on the affective economies through which neoliberal capitalism and its middle-class subjects are made and remade, demonstrating that neoliberalism is not monolithic or guaranteed. Its varied 'structures of feeling' are produced, contested, and differentiated. Freeman's way of making and working with theory is rare; it traverses multiple registers, holding in tension the specific, the general, the abstract, and the concrete." "Carla Freeman's remarkable book, at once ethnographically thick and theoretically sophisticated, is written with characteristic grace and clarity. Freeman complicates neoliberalism and the crafting of the entrepreneurial subject. She eschews easy generalizations that posit causation from neoliberalism to entrepreneurial subjects wherever they happen to co-exist, by pointing to the articulations of entrepreneurialism with the Caribbean dialectic of respectability/reputation, and by situating the complicated history of neoliberalism in the region's long engagement with global capitalism."

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