Network Marketing

Quiet Leadership

Six Steps to Transforming Performance at Work

Tribal Leadership

Leveraging Natural Groups to Build a Thriving Organization

Brand Portfolio Strategy

Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Managing Brand Equity

Capitalizing on the Value of a Brand Name

Diffusion of Innovations, 4th Edition

Service Profit Chain

How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value

Delivering Quality Service

The Value Profit Chain

Treat Employees Like Customers and Customers Like

The Power of Product Platforms

Counterintuitive Marketing

Achieving Great Results Using Common Sense

Managing New Product and Process Development

Text Cases

Managing Customer Value

Creating Quality and Service That Customers Can Se

On Great Service

A Framework for Action

Marketing Aesthetics

The Strategic Management of Brands, Identity, and Image

Service Breakthroughs

Leading Product Development

The Senior Manager's Guide to Creating and Shaping

Marketing Services

Competing Through Quality

Managing with Dual Strategies

Building a Chain of Customers

Markets and Majorities

Setting the Table

The Transforming Power of Hospitality in Business

Women Want More

How to Capture Your Share of the World's Largest, Fastest-Growing Market

The Transparent Leader

How to Build a Great Company Through Straight Talk, Openness and Accountability

The Style Strategy

A Less-Is-More Approach to Staying Chic and Shopping Smart