Managing New Product and Process Development

Contents
PREFACE
CHAPTER 1 Competing Through Development Capability
Overview
The New Industrial Competition: Driving Forces and Development Realities
Assessing the Promise and Reality: The A14 Stereo Project
The Characteristics of Effective Development
The Fast-Cycle Competitor
The Plan for the Book
Study Questions
Cases: Ampex Corporation: Product Matrix Engineering
Braun AG: The KF 40 Coffee Machine (Abridged)
CHAPTER 2 The Concept of a Development Strategy
Overview
A Framework for Development Strategy
Technology Planning and Strategy
Product/Market Planning and Strategy
Development Goals and Objectives
The Aggregate Project Plan
Project Management
Post-Project Learning
Honda: An Example of Development Strategy in Action
Study Questions
Cases: Resotech Incorporated
Dayton Electric Corporation
CHAPTER 3 Maps and Mapping: Functional Strategies in Pre-Project Planning
Overview
The Concept of Functional Maps
The Mapping Process
Apple Computer: The Need and Opportunity for Maps
Study Questions
Cases: Sun Microsystems Incorporated (A)
TRUS JOIST Corporation
CHAPTER 4 The Aggregate Project Plan
Overview
Aggregate Project Plans: Promise and Reality
Types of Development Projects
Using Project Types: The Benefits
Developing an Aggregate Project Plan
Study Questions
Case: Ceramics Process Systems (B)
CHAPTER 5 Structuring the Development Funnel
Overview
Basic Concepts and Their Application
Creating the Development Funnel: Alternative Models
Diagnosing and Correcting Critical Issues in the Development Funnel
Study Questions
Cases: Honda Today
General Motors: Packard Electric Division
CHAPTER 6 A Framework for Development
Overview
Basic Elements of the Framework
The Framework for Development at Medical Electronics Incorporated
Applying the Development Framework: Comparing Four Approaches
Creating an Effective Development Process: Common Themes and Basic Principles
Study Questions
Cases: Campbell Soup Company
Applied Materials
CHAPTER 7 Cross-Functional Integration
Overview
The MEI Experience
A Framework for Cross-Functional Integration
Achieving Cross-Functional Integration
Study Questions
Cases: Plus Development Corporation (A)
Lehrer McGovern Bovis, Inc. (Abridged)
CHAPTER 8 Organizing and Leading Project Teams
Overview
Project Organization and Leadership
The Heavyweight Team Structure
Building Capability for Multiple Approaches
Study Questions
Cases: Quantum Corporation: Business and Product Teams
Corning Glass Works: The Z-Glass Project
CHAPTER 9 Tools and Methods
Overview
A Framework: The Design-Build-Test Cycle
Structured Methodologies for Effective Problem Solving
Computer-Based Systems
Study Questions
Appendix to Chapter 9
Case: Design for Manufacturability at Midwest Industries
CHAPTER 10 Prototype/Test Cycles
Overview
The Traditional Approach to Prototyping
Prototyping: A Managerial Perspective
Matching Prototyping and Development Project Requirements
Study Questions
Cases: Sony Corporation: Workstation Division
Bendix Automation Group (B)
CHAPTER 11 Learning from Development Projects
Overview
A Framework for Learning
Capturing Insight and Learning to Change the Development Process
The Project Audit: A Framework for Learning
Conclusions and Implications
Study Questions
Cases: Motorola Inc.: Bandit Pager Project (Abridged)
Associated Instruments Corporated: Analytic Instruments Division
CHAPTER 12 Building Development Capability
Overview
Four Approaches to Building Capability
Building Capability: A Comparison of Alternatives
Creating New Development Capability: General Observations
Changing Behavior and Overcoming Obstacles
Building Capability: Management Leadership
Study Questions
Cases: Eli Lilly and Company: Manufacturing Process Technology Strategy (1991)
Intel Systems Group
NOTES
INDEX