Negotiate, Influence, Persuade

How to Persuade Others To Do What You'd Like Them To Do

By: Michael Yardney

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Paperback | 1 October 2025

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Paperback
336 Pages

Dimensions(cm)
15.4 x 23.4 x 2.9

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"Success in life depends on your ability to influence others." — Michael Yardney Life is a constant negotiation - with your boss, your partner, your kids, and your clients. In this timely and transformational guide, bestselling author Michael Yardney shares the tools that drive success in today's hyper-connected, AI-enhanced world. Whether you're negotiating a business deal, a pay rise, or dinner plans, understanding the science and art of influence is your competitive edge. With real-world strategies and deeply human insights, Negotiate, Influence, Persuade will transform how you conduct business, lead others, and navigate life's toughest conversations. It's more than a manual on sales — it's a roadmap to motivating people and shaping outcomes with integrity.

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