Multimodal Discourse Analysis

Systemic Functional Perspectives

By: Kay O'Halloran (Editor)

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Hardcover | 1 March 2004 | Edition Number 1

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Hardcover
256 Pages

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21.8 x 14.0 x 2.0

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Multimodal Discourse Analysis is a comprehensive survey of the ways in which enhanced meaning emerges through the interaction of more than one mode of communication. Different modes of communication covered include: Language. Dynamic and static visual images. Architecture and three-dimensional objects in the realm of material lived-in space, as well as electronic media, film and print. This also includes the study of transition and phase, camera and body movement, typography, layout and the use of colour, and how such choices orientate the viewer to particular readings of the text and context. Multimodal Discourse Analysis will be useful to researchers interested in the application of systemic functional linguistics to media studies, discourse analysis and cognitive linguistics.

Industry Reviews

'This collection of research papers is characterized by a richness of empirical data...it is still a thought-provoking stimulation for anyone interested in the field of multimodality.' Charalampia Sidiropoulou, University of London, Visual Communication, 5 (1)--Sanford Lakoff

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Non-Fiction Language & Linguistics Linguistics Semantics & Discourse Analysis

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Non-Fiction Language & Linguistics Linguistics Semantics & Discourse Analysis

Introduction	p. 1
Three-dimensional material objects in space
Opera Ludentes: the Sydney Opera House at work and play	p. 11
Making history in From Colony to Nation: a multimodal analysis of a museum exhibition in Singapore	p. 28
A semiotic study of Singapore's Orchard Road and Marriott Hotel	p. 55
Electronic media and film
Phase and transition, type and instance: patterns in media texts as seen through a multimodal concordancer	p. 83
Visual semiosis in film	p. 109
Multisemiotic mediation in hypertext	p. 131
Print media
The construal of Ideational meaning in print advertisements	p. 163
Multimodality in a biology textbook	p. 196
Developing an integrative multi-semiotic model	p. 220
Index	p. 247
Table of Contents provided by Rittenhouse. All Rights Reserved.

Multimodal Discourse Analysis

Systemic Functional Perspectives

At a Glance

Hardcover

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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