The postwar Morris Minor, designed by Alec Issigonis, was one of the most popular British cars. 2018 marked 70 years since the first Minors rolled off the production lines at Cowley in Oxfordshire. In this celebratory publication Ray Newell looks in detail at the development of the wide range of models produced during a production run that spanned 22 years in the UK.
Using mainly contemporary materials covering four decades, he transports the reader back to an era when the pace of life was much slower and the marketing of the vehicles was considerably different to the slick advertising of today.
The worldwide appeal of this trendsetting vehicle is examined in the context of the 'export or die' mentality that dominated postwar Britain, as are the innovative production methods used to ensure that 'Morris Motors Ltd' lived up to its 'quality first' reputation. Variations from standard specifications are considered with reference to mechanical uprating, different body styles and the use of modern accessories to enhance further the comfort and styling of what was dubbed 'The World's Supreme Small Car.' Issigonis sketches of the prototype cars, sales brochures, promotional materials, and rare and unusual photographs make this a fascinating book.
The continuing appeal of the car voted Britain's most popular classic in 2016 is examined, as are the factors which continue to attract a new generation of 21st century owners.
Industry Reviews
This 228-page epic celebrates the Minor's 70 years on the road and is an update on the author's previous 60 years effort. From the start, Newell's offering is jam-packed with photographs, brochures, advertising material and technical information - around which wends an expectedly authoritative text. Just poring over the fabulous and extensive selection of publicity material is a treat in itself, but even those considering themselves familiar with the model range can find surprises, such as the rare, Danish-assembled 'Combi.' There are, of course, chapter on modified Moggies and the club scene, but without a doubt it is the historical aspect that will be the main draw and those shelling out for a copy won't be disappointed. - Classic & Sports Car. A colourful and informative birthday celebration of the British icon in all its forms. - Classic Cars. Every aspect of the car's design, production and worldwide marketing has been covered. There is also a wealth of period photos and advertising material, much of which I was amazed to have never seen before. Then there's a large chunk of the book that covers the Minor's post-production life, from the worldwide club scene to the popularity of modifying Minors. It's all written in Ray's well-developed easy-going, informal style, which is always a pleasure to read. - Minor Matters. Lavishly illustrated with informative text from a well-respected author. The book has some wonderful colourful nostalgic advertising illustrations. - Classic Van & Pick-up. Celebrating the Minor's 70th anniversary, this new release updates the similarly-titled book that hit the shelves some ten years ago, though there's much that's been changed for this revision - it's not just a tacked-on chapter at the back of the book. There are more period advertisements and art featured throughout, while extra content includes details and photographs of the electric Minor that was famously created by London Electric Cars. Unquestionably, this is a book for those who want to read the entire story of the Minor, from genesis to the present day. - Classic Car Weekly. This book is a must to complete any collection of Morris Minor memorabilia, but it is also an interesting and entertaining read for anyone interested in vehicles of the era and particularly the story of the Morris Minor. - New Zealand Classic Car.
