Mobile Commerce

Technology, Theory, and Applications

By: Brian E. Mennecke, Troy Strader

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Hardcover | 25 July 2012

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Hardcover
366 Pages

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25.4 x 17.78 x 2.06

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M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably over the next few years. Mobile Commerce: Technology, Theory and Applications addresses issues pertaining to the development, deployment, and use of these applications. The objective of this book is to provide a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned.

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Preface	p. vii
Mobile Commerce Technology
NTT DoCoMo'si-mode: Developing Win-Win Relationships for Mobile Commerce	p. 1
Wireless Devices for Mobile Commerce: User Interface Design and Usability	p. 26
Location Based Services: Locating the Money	p. 51
Towards a Classification Framework for Mobile Location Based Services	p. 67
Wireless Personal and Local Area Networks	p. 86
The Impact of Technology Advances on Strategy Formulation in Mobile Communications Networks	p. 99
Mobile Commerce Theory and Research
The Ecology of Mobile Commerce: Charting a Course for Success Using Value Chain Analysis	p. 122
The Wireless Application Protocol: Strategic Implications for Wireless Internet Services	p. 145
Mobile Business Services: A Strategic Perspective	p. 162
Mobile Portals: The Development of M-Commerce Gateways	p. 185
Factors Influencing the Adoption of Mobile Gaming Services	p. 202
Mobile Data Technologies and Small Business Adoption and Diffusion: An Empirical Study of Barriers and Facilitators	p. 218
We Know Where You Are: The Ethics of LBS Advertising	p. 245
Mobile Commerce Cases and Applications
A Perspective on M-Commerce	p. 262
Location-Based Services: Criteria for Adoption and Solution Deployment	p. 268
M-Commerce in the Automotive Industry: Making a Case for Strategic Partnerships	p. 279
Case Study: The Role of Mobile Advertising in Building a Brand	p. 291
Wireless in the Classroom and Beyond	p. 309
Glossary	p. 321
About the Authors	p. 326
Index	p. 338
Table of Contents provided by Syndetics. All Rights Reserved.

Mobile Commerce

Technology, Theory, and Applications

At a Glance

Hardcover

Shipping

How to return your order

Defective items

You Can Find This Book In

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