Carefully conducted studies over many years show the same thing: that our eating habits are almost entirely unconscious, and can be influenced by hundreds of outside factors. In fact, every one of us makes over two hundred decisions about eating every day, and of those, ninety per cent are made without any conscious decision.
By gaining knowledge of your eating habits, Dr. Wansink demonstrates that it is entirely possible to lose six kilos in weight over the course of a year. No crash diets, no frustrating calorie counting, and no starving yourself: just a simple awareness of what you eat.
While detailing his simple and fascinating studies, Dr. Wansink explains:
- Food mistakes we all make in restaurants, supermarkets and at home
- How we are manipulated by brand, appearance and parental habits more than price and our choices
- What your favourite comfort food says about you
- This is an insightful, incredible exploration into our habits and what makes us eat the way we eat.
About The Author
Brian Wansink, Ph.D. is a Stanford graduate and a professor of Applied Economics and Management, resident at Cornell University's Food and Brand Laboratory in New York, USA. He specialises in nutrition and marketing, and is the author of three previous books on the subject. He lives in New York, USA with his family. Author residence: New York, USA
Industry Reviews
Mindless Eating has become the biggest diet hit of the year. Grazia Magazine The key to weight loss is eating less - this book may make it easier to do. Essential preparation for a bikini beach holiday! -- Claire Nasir Now magazine Has radically changed how I think about food...more effective than any diet I've tried. -- Olivia Falcon Beauty Editor, Tatler The most fascinating book about weight I've read for ages. Perfect for intelligent dieters who want to make their own rules. -- Brigid Moss, Health Editor, Red Magazine The new plan that promises a pain-free way to shift the pounds. Daily Mail We need to think more about what we eat - but not go on a diet...Wansink's book is full of handy tips...Wansink has a refreshing take on the idea of cutting down, of portion control, mindful eating - dieting with no dodgy shake in sight. Daily Telegraph I'd be surprised if anyone could read this book and not be shamed into breaking old habits and making changes that will have long-lasting results. -- Jeff Archer Women's Fitness Enlightening Woman & Home The diet book of last year [2009]. -- Olivia Gordon allaboutyou.com With case studies and anecdotes this book could help cut 300 calories that mindless eating adds to our everyday diets. Easy Living Magazine Brilliant tips and real 'light-bulb' moments throughout. The Sun Think yourself thin...Food scientist tells why we need to use our brains before opening our mouths. Daily Record
