Media Engagement

By: Peter Dahlgren, Annette Hill

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Paperback | 30 September 2022 | Edition Number 1

At a Glance

Paperback
200 Pages

Dimensions(cm)
19.84 x 12.85 x 1.07

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$117.75

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Written with media students in mind, this accessible book provides both students and researchers with a new perspective on how to research engagement, not as a metric but as a marker of power relations.

This book navigates the reader through a tighter analytical notion of engagement within an understanding of media, culture and democracy. Dahlgren and Hill offer a new definition of engagement as an energising internal force, and as such a powerful means to further human agency. From this definition, the book builds a generative theory of engagement as a nexus of relations we make and break with media on a daily basis, with examples from political activism, news and disinformation, and the global pandemic. Dahlgren and Hill identify five parameters of engagement in order to understand the relations we have with media across changing public and mediated spheres. This new perspective offers students and researchers pathways for investigating the meaning of media engagement as a resource for living.

It will be particularly useful for undergraduate courses on media audiences and publics, political communication and democracy, media and cultural theory, journalism, and for media, communication and sociology studies more broadly.

Industry Reviews

"Democracies depend upon engaged citizens, but what exactly does engagement entail? In this remarkably clear and insightful book, Peter Dahlgren and Annette Hill offer a rich definition of this widely used but commonly under-theorised concept. It will become a point of reference for many years to come."

Stephen Coleman, Professor of Political Communication, University of Leeds, UK

"Media engagement is commodified, analyzed and mythologized, yet rarely is it fully understood. In this insightful book, Dahlgren and Hill explain how people engage with media to make sense of everyday life. In so doing, they tell stories, create myths, experience joy and sorrow, and above all, they survive."

Zizi Papacharissi, Professor of Communication and Political Science, University of Illinois Chicago, USA

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