Track My Order
Help Centre
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Get Free Shipping on orders over $79
Media Choice : A Theoretical and Empirical Overview - Tilo Hartmann

Media Choice

A Theoretical and Empirical Overview

By: Tilo Hartmann

eText | 11 June 2009 | Edition Number 1

At a Glance

eText

$108.89

or 4 interest-free payments of $27.22 with

 or 

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.

on
Desktop
Tablet
Mobile

You Can Find This eBook In

Non-FictionLanguage & LinguisticsReference, Information & Interdisciplinary SubjectsInterdisciplinary StudiesCommunication StudiesSociety & CultureMedia StudiesHistoryPsychologySocial Psychology

Other Editions and Formats

Hardcover

Published: 14th April 2009

View Product

More in Social Psychology

The Art of Power - Thich Nhat Hanh

eBOOK

The Art of Power

eBook

$11.99

This product is categorised by