Mastering the Algorithm

How to Go Viral, Stay Visible, and Thrive in the Age of Attention

By: Rowan Blake

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Paperback | 19 July 2025

At a Glance

Paperback
160 Pages

Dimensions(cm)
21.6 x 14.0 x 0.87

Paperback

RRP $34.09

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Mastering the Algorithm: How to Go Viral, Stay Visible, and Thrive in the Age of Attention is not another "hack the feed" book. It's a blueprint for constructing a presence that compounds.

Blake reframes platforms as ecosystems with incentives you can read and work with, instead of yelling into the void. The book explains how to train the machine and the audience simultaneously: by projecting a clear, repeatable signal through tone, rhythm, and structure; by aligning message with native formats across LinkedIn, Instagram, YouTube, TikTok, and more; and by balancing familiarity with contrast so your ideas register emotionally and cognitively, not just statistically.

Readers will learn:

- How algorithms actually sort, route, and interpret signals-and how to become legible.
- Why consistency beats volume, and how to build "gravity" that attracts the right opportunities.
- How to adapt ideas across platforms without diluting voice or chasing trends.
- How to avoid burnout and hollow virality by designing for salience, not spikes.

Direct, sober, and pragmatically opinionated, Mastering the Algorithm gives creators, founders, and communicators a working model for durable visibility in a system that rewards clarity over noise. Because real leverage isn't a viral moment. It's being the reference point people return to.

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