Get Free Shipping on orders over $89
Marketing Strategy  : 8th Edition - Text and Cases  - O.C. Ferrell
eTextbook alternate format product

Instant online reading.
Go digital and save!

Marketing Strategy

8th Edition - Text and Cases

By: O.C. Ferrell, Michael Hartline, Bryan W. Hochstein

Paperback | 18 February 2021 | Edition Number 8

At a Glance

Paperback


RRP $204.95

$155.75

24%OFF

or 4 interest-free payments of $38.94 with

 or 
In Stock and Ships next day
Learn how to think and act like an effective marketer and forward-focused disruptor in today's dynamic, fast-paced business environment with Ferrell/Hartline/Hochstein's MARKETING STRATEGY, 8E.

You learn to develop long-term, customer-oriented marketing strategy and successful marketing plans with this edition's systematic, reader-friendly approach. The latest examples from organizations as familiar as Spotify, Nintendo and Microsoft work with updated vignettes and the latest research and data. New cases from Tesla, Netflix and even the recent COVID-19 pandemic clearly illustrate the need for marketers to think proactively and anticipate change. You examine today's trends, from strategic digital marketing tools and integrated marketing communication to new marketing models.

This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.

More in Accounting, Business & Finance Higher Education Textbooks

How Brands Grow : What Marketers Don't Know - Byron Sharp

RRP $62.95

$38.75

38%
OFF
Getting To Yes : Negotiating An Agreement Without Giving In - Roger Fisher
Thinking, Fast and Slow - Daniel Kahneman

RRP $26.99

$18.75

31%
OFF
Australian Taxation : 3rd Edition - John Bevacqua

RRP $131.95

$115.75

12%
OFF
Accounting : 12th Edition - John Hoggett

RRP $158.95

$136.75

14%
OFF
Business Law : 7th Edition - Nickolas James

RRP $169.95

$144.99

15%
OFF
Business and Company Law : 3rd Edition - Nickolas James

RRP $131.95

$115.75

12%
OFF
Financial Accounting : 12th Edition - John Hoggett

RRP $142.95

$123.99

13%
OFF
Business Law : 12th Edition - Andy Gibson

RRP $178.15

$140.75

21%
OFF
A Guide to the Business Analysis Body of Knowledge - BABOK - IIBY
Human Resource Management : 11th Edition - Alan Nankervis

RRP $167.95

$136.75

19%
OFF
Business Management and Enterprise : Year 11 ATAR/Year 12 General - Jason Hinton
Leading Change - John P. Kotter

RRP $57.99

$40.75

30%
OFF