Marketing Professional Services

Name: Marketing Professional Services
Brand: Taylor & Francis Ltd
Price: 76.75 AUD
Availability: BackOrder

By: Michael Roe

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Paperback | 24 August 1998 | Edition Number 1

At a Glance

Paperback
176 Pages

Dimensions(cm)
23.4 x 15.6 x 1.0

Paperback

RRP $81.99

$76.75

or 4 interest-free payments of $19.19 with

Available for Backorder. We will order this from our supplier however there isn't a current ETA.

Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector. It is for professionals who have to sell to professionals.

Professionals of all types, from accountants and consultants to surveyors and solicitors who have trained in a specific technical skill will understand the power of good clear marketing practice reading this book. If you have to sell yourself and your service to clients this book shows you:
* The importance of winning new business in an increasingly competitive, deregulated market
* How to plan for winning new business including a full script for cold calls
* The techniques, skills and resources required in order to achieve your goals focusing on the three P's of Preparation, Prospection and Persistence
Individual chapters provide you with a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations. The book includes sample interactive conversations and provides a constant source of reference for the professional sales person. It is based on long experience of training in this sector and is a short, practical and appropriate introduction to the key concepts.
Addresses the specific needs of a hitherto underpublished market
Light and pacy approach based on tested training materials
Written by a very experienced and articulate practitioner

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