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Graphic Sales

How to Build a Prospecting Playbook (for Sales Leaders)

By: Tom Stearns, Peter Cleary, Eli 5 Stone (Illustrator)

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Paperback | 1 April 2026

At a Glance

Paperback
198 Pages

Dimensions(cm)
22.86 x 15.24 x 1.3

Paperback

$75.75

or 4 interest-free payments of $18.94 with

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??Most sales teams don't have a prospecting problem.

They have a playbook problem.

Your reps are out there cold-calling, emailing, and spraying messages into the void-while you're stuck answering the same questions over and over, trying to create consistency out of chaos.

Graphic Sales is a visual, funny, battle-tested method for building a prospecting playbook that works.

Written for sales leaders, this must-have guide walks you through the fundamentals that drive predictable pipeline: defining your ideal customer profile (ICP), clarifying your value, crafting messaging that lands, and executing across cold calls, email, LinkedIn, events, and more.

But this isn't another dry sales manual.

Each chapter starts with a comic-yes, really, it's a graphic novel!-then breaks down what to do, why it matters, and how to implement your strategy. Complete with templates, real client examples, and even AI prompts, Graphic Sales helps your team move faster without sounding like robots.

If you want a team that stops guessing, starts executing, and finally runs outbound with discipline and confidence . . .

This is your playbook.

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