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Marketing : Collins Business Secrets - Peter Spalton

Marketing

Collins Business Secrets

By: Peter Spalton

Paperback | 29 April 2010

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The marketing secrets that experts and top professionals use.


Get results fast with this quick, easy guide to the fundamentals of Marketing
Includes how to:
• Position your product for a target market
• Build a brilliant marketing plan
• Create stunning branded marketing materials
• Use memorable publicity to build market interest
• Take advantage of new technology

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