Marketing: Defined, Explained, Applied

Name: Marketing: Defined, Explained, Applied
Brand: Pearson Education Limited
Price: 136.75 AUD
Availability: BackOrder

Pearson New International Edition

By: Michael Levens

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Paperback | 1 November 2013 | Edition Number 2

At a Glance

Paperback
352 Pages

Edition Type
Revised

Dimensions(cm)
27.3 x 21.6 x 1.2

Paperback

$136.75

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Available for Backorder. We will order this from our supplier however there isn't a current ETA.

For undergraduate Principles of Marketing courses.

A unique breakdown of marketing that speaks to students’ learning style.

Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students. The unique visual and organisational style of the text clearly presents key information that draws students into the material, allowing them to use their text rather than passively read it.

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