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Marketing Communications - John Egan

Marketing Communications

By: John Egan

eText | 23 November 2022 | Edition Number 4

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Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way.

This fourth edition:

  • Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries

  • Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis

  • Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics

This textbook is essential reading for students studying marketing communications or a related topic.

John Egan is Professor of Marketing at Regent's University, London.

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Non-FictionBusiness & ManagementSales & Marketing

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Hardcover

Published: 23rd March 2023

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