Managing A Public Speaker Bureau

A Manual for Health and Human Services Organizations

By: Stephen F. Gambescia, Evelyn Gonzalez

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Hardcover | 29 September 2004

At a Glance

Hardcover
148 Pages

Dimensions(cm)
22.86 x 15.24 x 1.27

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The mission may be profound. The lecturers may be knowledgeable. But without a solid management and systems game plan, a speaker's bureau program wastes time, effort, staff, and of course, capital.
Introducing Managing a Public Speaker Bureau, the first step-by-step resource dedicated to helping health and human service organizations recruit a team of worthwhile lecturers, put them in front of interested audiences, and effectively evaluate the results. Authors Gambescia and Gonzalez have addressed this straight-ahead book to busy administrators who need to know the essentials of managing a public speaker bureau:

o Establishing a clear strategic purpose;

o Recruiting and training speakers;

o Generating publicity;

o Ensuring the right fit between speaker and audience;

o Monitoring, feedback, and audience satisfaction.

In addition, this unique professional reference comes with its own time-saving resource kit that features recruitment tools, invitation letters, a sample marketing brochure, checklists, evaluation forms, and more. (And the authors include equally helpful illustrations of what not to do.)
An organization's speakers often represent its public face, creating a first impression that is made only once and can be lasting. Whether the purpose is introducing new services to the community, educating potential clients, advocating for change, or raising needed funds, the information in Managing a Public Speaker Bureau will keep your organization on target.

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You Can Find This Book In

Non-Fiction Medicine Medicine in General Health Systems & Services Language & Linguistics Reference, Dictionaries & Guides Public Speaking Guides Public Health & Preventive Medicine Social Services & Welfare Social Welfare & Social Services Business & Management Sales & Marketing

Public Relations

List of Exhibits	p. xvii
Introduction	p. 1
The Purpose of Your Organization's Public Speaker Bureau	p. 5
Creating Your Promotional Material	p. 7
Unique Identifier	p. 8
Aesthetically Attractive	p. 8
Benefits Statement	p. 9
List of Topics	p. 10
Speaker Request Form	p. 13
Procedures, Policies, and Conditions	p. 16
Other Information	p. 17
Recruiting Speakers for Your Speaker Bureau	p. 19
Speaker Characteristics	p. 19
Recruitment Is a Process	p. 24
Orienting and Training Your Speakers	p. 41
Topical and Issue Areas	p. 41
Public Speaking Techniques	p. 42
Logistics Training for Your Speaker	p. 43
Formal Public Speaker Bureau Trainings	p. 47
Tools and Resources for Your speakers	p. 51
Resources	p. 51
Educational Tools	p. 54
Equipment	p. 60
Publicizing Your Public Speaker Bureau	p. 65
News Releases	p. 65
Homepage on the World Wide Web	p. 68
Direct Mail	p. 69
"What Else?" Marketing	p. 70
Speakers' Marketing	p. 70
Coordinating Requests from Your Constituents	p. 71
Processing Your Speaker Bureau Requests	p. 71
Interaction with the Group's Contact/Coordinator	p. 72
Securing a Speaker for an Engagement	p. 79
Confirming the Speaker Request	p. 82
Identifying Critical Success Factors for the Time/Date/Place of the Speaking Engagement	p. 92
Evaluating Your Public Speaker Bureau Program	p. 97
Overall Program Evaluation	p. 97
Other Speaker Evaluation Questions	p. 102
Evaluating the Site and Site Coordinator	p. 104
Implementing Continuous Evaluation and Improvement of Your Public Speaker Bureau Program	p. 109
Designing an Evaluation Program for Your Speakers Bureau	p. 112
Balancing Systematic and Informal Evaluations	p. 114
Summary and Final Tips for Success	p. 115
Index	p. 123
Table of Contents provided by Rittenhouse. All Rights Reserved.

Managing A Public Speaker Bureau

A Manual for Health and Human Services Organizations

At a Glance

Hardcover

Shipping

How to return your order

Defective items

You Can Find This Book In

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