Management for Professionals

Winning and Keeping Customers with Enhanced Usability and User Experience

By: Johannes Robier

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Hardcover | 7 September 2015

At a Glance

Hardcover
132 Pages

Dimensions(cm)
24.13 x 15.88 x 1.27

Hardcover

$84.99

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Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider. Interestingly, they build a sense of trust which is decisive towards their user experience, through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications,. It sets on a psychological perspective in understanding the customers' reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.

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