Management for Professionals

Narrative and Story-Based Approaches

By: Jacques Chlopczyk (Editor), Christine Erlach (Editor)

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Hardcover | 22 May 2019

At a Glance

Hardcover
312 Pages

Dimensions(cm)
23.5 x 15.49 x 1.91

Hardcover

$169.00

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Achieving true change and innovation depends on our ability to re-imagine and re-author the futures we want our organizations to have - and to open new perspectives and new ways of thinking, being and doing in the process. Narrative approaches and storytelling are powerful tools that can help us create a new future for branding and marketing, change, leadership, organizational learning and development.

Gathering contributions by scholars and practitioners from various disciplines, this book provides a unique overview of an emerging field of practice in organizations and communities. Rooted in a narrative conceptual framework, the respective papers describe a broad range of trans-disciplinary applications, tools and methods for effectively working with stories.

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