Making the Ask

The artful science of high-value fundraising

By: Bernard Ross, Clare Segal

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Paperback | 15 June 2021

At a Glance

Paperback
268 Pages

Dimensions(cm)
22 x 16 x 2

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If you're a fundraiser or social entrepreneur keen to secure large gift for any kind of social cause you need to be able to ask the right people for the right money in the right way. But how do you do that?

In this ground-breaking book, global experts Bernard Ross and Clare Segal share their approach - used by major fundraising organisations from UNHCR in the Middle East to MSF in the US and from UK's Oxford University to MEF Museum in Argentina - which has been used to secure gifts up to $110m in a single ask.

Whether you're an experienced fundraiser looking for new ideas, a newbie keen to get to the right approach fast, or a board member anxious to help out, you'll find the answers you're looking for inside. The book also has a special social bonus - every copy you buy will result in a donation to the WHO foundation to pay for a Covid 19 vaccine in a developing nation. "One reasonably useful book = one life-saving vaccine."

Industry Reviews

No fundraiser's office should be without this book
I would buy any book by Bernard Ross AND when he co-authors one with the outstanding Clare Segal, I would ensure that I don't miss it! This amazing duo's latest book, Making the Ask, does not disappoint.
I have been reading up on behavioural science to improve fundraising success for a few years and have had some wins just based on following basic principles. This book was therefore timely and will become an essential read for anyone wanting to maximise income to their non-profits. Although a serious subject and critical to any fundraiser, Ross and Segal's book is peppered with their inherent humour, making it a fun but vital read.

* Amazon *

Practical and modern guide to fundraising
Making the Ask is an excellent update on Ross & Segal's previous work 'The Influential Fundraiser'. It now incorporates the latest learnings from decision science, advancing the already useful psychological and sociological tools from their previous work. The book is a deeply practical and reflective guide for any individual whose job it is to inspire others to change the world through donating money.

* Amazon *

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