Light and Pose

Rick Ferro has led a storied career as one of Walt Disney World’s top wedding photographers. His lighting and posing skill set is versatile yet dependable, and he has a remarkable facility in communicating to his clients the creative vision he has in mind.

In this book, Ferro opens wide his venerable bag of tricks to show new and seasoned photographers how to create breathtaking wedding/engagement, portrait, and glamour photographs in any location. The bulk of the text is devoted to managing the most challenging aspects photographers face: posing and lighting. Readers will learn how to find and use to best effect natural light at various times of day. They will also learn how to modify the light and supplement the existing light with flash for enhanced results. More sophisticated indoor, multi­light setups are detailed and diagrammed as well, ensuring readers will be able to readily duplicate the flattering lighting effects that are a hallmark of Ferro’s style.

Next, Ferro provides in­depth posing discussions for some of the more challenging presentations (e.g., seated bridal portraits, couples, and groups) and tricky body parts (hands are notoriously tough for many photographers to pose in a natural, flattering manner).

In addition to these critical teachings, Ferro also delves into other technical aspects that often prove challenging to amateurs and professionals alike—including storytelling, prop selection, composition, lighting group portraits on location, creating impactful silhouettes, and more. Finally, he provides insightful tips for bolstering the business—from building a sure­fire social media presence, to post­processing effects that will help your business stand out, to using music and slide shows in the presentation stages to amp up the sales room excitement and earn big bucks.

About the Author

Rick Ferro is a Certified PPA Master Photographer who was honored with the Photography Service Award at the United Nations in N.Y. in 2002.

From 1993 through 1996, he helped develop the wedding photography department for Walt Disney Corporation in Orlando. In 2009, he came back to Disney as a contractor and is currently working for Disney Fine Art Production Co., training and photographing high-end weddings.

Rick’s photo clients include the Miami Dolphins, Pepsi, and Mercedes Benz, to name a few. He has produced eight educational videos for the Quantum Instruments Co. He teaches worldwide. His workshops in Jacksonville, Florida, have helped aspiring photographers young and old for years. He has also conducted lectures at the Wedding and Portrait Photographers International Convention, held annually in Las Vegas, Nevada, for 25 consecutive years. Rick’s specialties include teaching the art of romance, hand posing, and lighting. He has many sponsors to his credit, including Phottix.com, Ztylus.com, and ACI Lab, to name a few.

Rick is the author of many books, including Wedding Photography: Creative Techniques for Lighting and Posing and Wedding Photography with Adobe Photoshop, both from Amherst Media. He also writes for the highly acclaimed website Shootsmarter.com, which reaches over 145,000 readers a month.