Keep Your Customers

"We wanted to understand accurately the cost we were incurring with our ad campaign, the goal of which was to encourage a woman to visit our store and buy her first pair of Stuart Weitzman shoes. It came to $8000, and we sold her a $500 pair, on average. The second pair she bought from us, later in the season or the following one, cost us nothing. Such an investment is obviously only worthwhile if the goal is to establish a long-term relationship with this new customer. That is why a wonderful customer experience and a product that does what we say it will, are the pillars of retail. As Ali Cudby illustrates so well, creating that experience is a business decision and a business opportunity. Whether you sell shoes, toothpaste or technology, you want your customers to keep buying, and Keep Your Customers will show you how. A terrific read!"
-Stuart Weitzman, Shoe Guru

"Keep Your Customers" fits perfectly into the mission and growth plans of any brand that wants to keep its customers for life. In addition to providing a toolkit around purpose and vision, segmentation, and the importance of data, what I found particularly resonant for brands like Weight Watchers, Girls Scouts or the NFL, where I've had the pleasure of working, are her insights, tips and tools around establishing an emotional connection with customers and team members through celebration. She aptly recognizes this is the key to driving high word of mouth and repeat business and longevity of service. Ali Cudby's process is an actionable guide for any business leader aiming for best practices with their customers. If you want to keep your customers for the long-term, everyone in your company should read this book."
-Danny Boockvar, Former President, NFL Experience

"Our influence boils down to what we do and what we celebrate. Ali shows us how to influence thoughtfully and compassionately-all with the aim of creating strong relationships and solid businesses."
-Max Yoder, CEO of Lessonly and bestselling author of Do Better Work

"Ali Cudby has written a playbook for customer retention that is both entertaining and easy to implement. Whether you are working on your first startup or the CEO of a Fortune 500 company, Keep Your Customers provides actionable advice that can create noticeable improvements to your business. Every business leader should read this book."
-Katlyn Grasso, CEO and Founder of GenHERation

"The path to maximizing customer lifetime value tends to focus on either emotional engagement or the power of data and analytics. In Keep Your Customers, Ali Cudby demonstrates why you need both to build strong relationships between brands and consumers. Then she shows you exactly how to turn that idea into your company's reality, with case studies and step by step guidelines to make it easy to implement. Keep Your Customers is a blueprint that can be used by startups, large corporations and everyone in between."
-Sapna Shah, angel investor and founder of Retail X Series

"Well researched, practical and eye-opening, Keep Your Customers demystifies customer loyalty and shows you how to make it your new reality. By giving equal time to the connection of customer relationships and the data needed on the back-end to make processes work seamlessly, Ali Cudby's approach is unique. Whether your company sells to consumers or other businesses, you'll find gold inside these pages. This book is a fantastic resource for any business leader. It isn't leaving my desk!"
-Dave Duke, Co-Founder & Chief Customer Officer at MetaCX

"Proper customer identification, conversion and retention are crucial for scaling a business and for long-term profitability. In Keep Your Customers, Ali Cudby unpacks a useful guide to long-term customer loyalty that's engaging, insightful and actionable. The stories, case studies and her practical approach make it a fast, easy read. Anyone seeking to rai