***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE***
Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources.
Lucy Werner is founder of The Wern, a PR and branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses.
Industry Reviews
I needed this book in my life right now! It's an easy to understand guide to promoting your business and yourself. It starts with the basics, of defining what your business is, what it provides, and who your customer is. The tone is positive and encouraging, yet also no nonsense. The writing is straight forward and complicated jargon is broken down for newbies like me. I went to the website and downloaded the pdfs mentioned in the book to complete the exercises. I started the first couple, and will definitely be returning to the book to finish the process. I learned a ton here, some that I will began implementing immediately in my work to grow and monetize my book blog.
Lucy's writing style had me jazzed up about some information that I'd read before and found daunting or boring. I feel affirmed that I'm on the right path, and my energy is renewed in believing that I am capable of doing the hard work to grow my business. I highly recommend this one!
