Hype Yourself

A no-nonsense PR toolkit for small businesses

By: Lucy Werner

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Paperback | 9 January 2020

At a Glance

Paperback
232 Pages

Dimensions(cm)
21 x 14 x 1.5

Paperback

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Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources.

Lucy Werner has over fifteen years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs. In this book she shares the secrets, strategies, trouble-shooting and techniques that she uses with her clients and for her own self-promotion.

Industry Reviews

This is a really useful book for any small business to keep on their shelf as a reference and help guide. It addresses a variety of ways for getting yourself out there and using the best media possible that is suited to your own business. It well written and is easy to follow and read. It is a book that will be useful to many and at the very least will get you thinking about what you could improve and include in your own strategy.

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