His and Hers

Gender, Consumption, and Technology

By: Roger Horowitz (Editor), Arwen Mohun (Editor)

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Paperback | 1 August 1998

At a Glance

Paperback
252 Pages

Age
22+

Grade
17+

Dimensions(cm)
23.5 x 15.24 x 1.27

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His and Hers builds a foundation for the synthesis of two of the most exciting fields in scholarship today: cultural studies and the history of technology. Hayden White first helped open up the domain of cultural studies in history by arguing that ideas and images not only reflect culture, they serve to construct it. This book takes that idea a step further, systematically showing how culture gets inscribed into artifacts and how human intermediation and negotiation construct the meanings of objects and culture. - Robert L. Frost, University of Michigan

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--Robert L. Frost, University of Michigan

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You Can Find This Book In

Non-Fiction Society & Culture Social Groups Gender Studies Business & Management Sales & Marketing Market Research Social Issues & Processes Consumerism Cultural Studies Science Science in General

Impact of Science & Technology on Society Sociology & Anthropology Anthropology Social & Cultural Anthropology, Ethnography

List of Illustrations
Introduction	p. 1
Men/Women/Production/Consumption	p. 7
A House Divided: The Culture of the American Luxury Hotel, 1825-1860	p. 39
Love, War, and Chocolate: Gender and the American Candy Industry, 1890-1930	p. 67
Getting Housewives the Electric Message: Gender and Energy Marketing in the Early Twentieth Century	p. 95
"A Cleanser for the Mind": Marketing Radio Receivers for the American Home, 1922-1932	p. 115
Cinderella Stories: The Glass of Fashion and the Gendered Marketplace	p. 139
Shopping for a Good Stove: A Parable about Gender, Design, and the Market	p. 165
From Town Center to Shopping Center: The Reconfiguration of Community Marketplaces in Postwar America	p. 189
About the Contributors	p. 235
Index	p. 237
Table of Contents provided by Blackwell. All Rights Reserved.

His and Hers

Gender, Consumption, and Technology

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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