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Googled

The End of the World as We Know It

By: Ken Auletta

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Paperback | 1 December 2010 | Edition Number 1

At a Glance

Paperback
432 Pages

Dimensions(cm)
23.9 x 16.5 x 3.2

Paperback

RRP $35.00

$32.75

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'The story he is telling, and its ramifications, is a narrative which is shaping the era in which we live, and at a frightening pace' Telegraph

Googled is candid, authoritative and based on extensive research, including in-house at Google HQ where Ken Auletta had unprecedented access. He conducted over 150 interviews at Google with the company's founders and executives and also interviewed those in the media who are struggling to keep their heads above water. Crucially, Googled is not just a history or reportage: it's forward-looking. Auletta reveals how the media industry is being disrupted and redefined and shows how and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. Googled is already being hailed as the definitive work on Google and is a crucial roadmap to how media business may be done in the future.

Industry Reviews

At last, a book about Google that does not require readers to get in touch with their inner geek. The most important company of the internet era, and the most controversial new media company for a generation has deserved a more accessible account for the general reader. In the hands of Ken Auletta, media writer for The New Yorker magazine, it gets one. * Financial Times *
Ken Auletta, one of America's best business journalists, has turned his attention on the firm, with particular reference to the challenges it faces ... superbly reported -- John Lanchester * Observer *
This insightful book reinforces the need for old media ... brilliant * The Times *
Compelling * The Economist *
The story he is telling, and its ramifications, is a narrative which is shaping the era in which we live, and at a frightening pace * Telegraph *

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