Google Advertising Tools 2e : OREILLY - Harold Davis

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Google Advertising Tools 2e

By: Harold Davis

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Paperback | 15 December 2009 | Edition Number 2

At a Glance

Paperback
430 Pages

Edition Type
Revised

Dimensions(cm)
23.3 x 18.0 x 2.4

Paperback

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With this book, you'll learn how to take complete advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of businesses, large and small. The second edition provides a substantially updated guide to advertising on the Web: how it works in general, and how Google's advertising programs in particular help you make money. You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. The book focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them. This book will help you: learn how to create effective campaign plans for your website; understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM); drive traffic to your website, and make money as an advertising host; add AdSense code and Google search to your site; learn how content, search, and referral ads perform; create and edite AdWord campaigns; and, monitor AdWords activity and improve your campaign's performance.

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You Can Find This Book In

Non-Fiction Computing & I.T.Digital Lifestyle & Online World: Consumer & User Guides Internet Guides & Online Services O'Reilly Computer Programming & Software Development Web Programming Business & Management Business Aspects of E-Commerce Sales & Marketing Sales & Marketing Advertising Booktopia Publisher Services

John Wiley & Sons Publishers UK

Preface
Making Money with a Website
Creating Successful Websites
Creating Effective Marketing Plans
Driving Traffic to a Website
Nuts and Bolts of SEO
Making Money with Affiliate Programs
Making Money by Hosting Advertising
Understanding the Google Behemoth
Cashing in with AdSense
Working with AdSense
Making Sense of AdSense
Working with AdWords
Using AdWords
Improving Performance
The Zen of AdWords
Advanced Performance Monitoring
AdWords beyond CPC
Colophon
Table of Contents provided by Publisher. All Rights Reserved.

Google Advertising Tools 2e

At a Glance

Paperback

Shipping

How to return your order

Defective items

You Can Find This Book In

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