Global Strategy

By: Mike Peng

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Paperback | 9 July 2018 | Edition Number 4

At a Glance

Paperback
368 Pages

Edition Type
Revised

Dimensions(cm)
27.6 x 21.8 x 2.3

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Published: 1st January 2021

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The worldâs best-selling global business strategy text, Peng''s GLOBAL STRATEGY, 4E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective. This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR). Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with todayâs time-starved students in mind -- present current topics in every chapter.

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