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Global Strategy : 5th Edition - Mike  Peng
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Global Strategy

5th Edition

By: Mike Peng

Paperback | 1 January 2021 | Edition Number 5

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The world's best-selling global business strategy text, Peng's Global Strategy, 5E uses a reader-friendly approach to help you master principles of strategic management from a truly global perspective.

This edition emphasizes strategy around the globe using evidence-driven explanations with the latest research. A conversational style emphasizes the story behind the stories, while encouraging discussion. Timely debates address strategic issues, such as globalization versus de-globalization, offshoring versus non-offshoring and social media freedom of speech versus censorship. You also examine building an antitrust case against Big Tech and reducing income inequality via corporate social responsibility (CSR).

Lively strategy-in-action boxes and numerous cases -- including brief, to-the-point integrative cases written with today's time-starved students in mind -- present current topics in every chapter.

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