Generating Buy-In

Mastering The Language Of Leadership

By: Mark S Walton

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Paperback | 26 March 2006

At a Glance

Paperback
130 Pages

Age
18+

Dimensions(cm)
23.0 x 15.5 x 1.0

Paperback

$30.99

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"The power not just to persuade, but to inspire. "Anyone interested in influencing fellow human beings can benefit from this book's wise and practical advice. It's a keeper!" -William Ury, Harvard Law School, Coauthor of the best-selling Getting to Yes The ability to influence people's thoughts and feelings, to generate their buy-in, has emerged as the paramount leadership skill. The strongest leaders are those who create a positive vision of the future, paint a ""big picture"" that generates action by tapping into people's emotions, ask for a commitment, and inspire their listeners to take steps toward the goal. Generating Buy-In: Mastering the Language of Leadership will help you master the powerful language that breeds such a commitment. Through real-world case studies and exclusive interviews, Generating Buy-In imparts a revolutionary yet practical approach to: Crafting a strategic story that projects a positive future to your audience Speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners Putting the language to work in service of your goal - whether the goal is to raise sales, inspire a work force, or win a Presidential election. ""This book unlocks secrets top leaders have applied through the ages. Instinctively you know that Mark Walton has hit the bulls-eye, because it feels right in your heart and your gut. Wonderfully simple and effective!"" - Ron Kirkpatrick, National Manager, Toyota Motor Sales, USA Complete with examples, practical exercises, sample business scenarios, and a foreword by William Ury, coauthor of the best-selling Getting to Yes, Generating Buy-In is an indispensable resource for leading and succeeding in today's fiercely competitive world!"

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