Get Free Shipping on orders over $89
Fall in Love with the Problem, Not the Solution : A handbook for entrepreneurs - Uri Levine
eTextbook alternate format product

Instant online reading.
Don't wait for delivery!

Go digital and save!

Fall in Love with the Problem, Not the Solution

A handbook for entrepreneurs

By: Uri Levine

Paperback | 25 November 2026

At a Glance

Paperback


RRP $39.99

$35.75

11%OFF

or 4 interest-free payments of $8.94 with

 or 

Available: 25th November 2026

Preorder. Will ship when available.

Uri Levine, founder of "unicorns" Waze and Moovit, brings you the ultimate guide to starting and running a business - with a bonus chapter on surviving and thriving in a crisis in this paperback edition.

Uri Levine, founder of "unicorns" Waze and Moovit, brings you the ultimate guide to starting and running a business - with a bonus chapter on surviving and thriving in a crisis in this paperback edition.

Unicorns - companies that reach a valuation of more than $1 billion - are rare. Uri Levine has built two. And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it.

As the cofounder of Waze - the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion - Levine is committed to spreading entrepreneurial thinking so that other founders, leaders and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on-

  • Validating your idea
  • Raising funding
  • Leadership
  • Hiring and firing
  • Understanding your users
  • Making up-scale decisions
  • Going global
  • Deciding when to sell

With an all-new chapter on not only surviving but thriving in times of major external crisis, Fall in Love with the Problem, Not the Solution offers mentorship in a book from one of the world's most successful entrepreneurs, and empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them.

More in Management Decision Making

The Five Dysfunctions Of A Team : A Leadership Fable - Patrick M. Lencioni
Outliers : The Story of Success - Malcolm Gladwell

RRP $26.99

$22.99

15%
OFF
Thinking, Fast and Slow - Daniel Kahneman

RRP $26.99

$18.75

31%
OFF
The Leadership Experience : 8th Edition - Richard L. Daft

RRP $199.95

$159.75

20%
OFF
The Winner's Curse : Behavioral Economics Anomalies Then and Now - Richard H. Thaler
Slow Productivity : The Lost Art of Accomplishment Without Burnout - Cal Newport
The Happy Index : A People-First Approach to Leadership - James Timpson