The "Everything" Guide to Starting and Running a Retail Store

All You Need to Get Started and Succeed in Your Own Retail Adventure

By: Dan Ramsey, Judy Ramsey

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Paperback | 18 May 2010

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304 Pages

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21.4 x 14.0 x 2.0

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$56.75

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What are my start-up costs? How much will my store make? Should I sell online? How can I compete with larger stores?

If you've ever considered owning a store but don't know where to start, The Everything Guide to Starting and Running a Retail Store is perfect for you. This resource will help you recognize the importance of an independent retail store in community life and the opportunities it offers for a rewarding lifestyle.

This comprehensive guide shows you how to:

Spot and capitalize on small retailer trends
Conduct your own market analysis
Research and select the most appropriate retailing software
Run your business day to day
Attract customers with effective advertising
Make the leap to online selling

This helpful handbook offers practical advice on retail store planning and management with valuable guidelines and real-world examples that can make the difference between your store's success and failure. This guide provides all the tools you need to run a store that your customers--and you--will enjoy for many years to come

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You Can Find This Book In

Non-Fiction Business & Management Entrepreneurship / Start-ups Industry & Industrial Studies Distributive Industries Retail Sector Ownership & Organisation of Enterprises Small Businesses & Self-Employed

Introduction	p. xiii
How the Retail Business Works	p. 1
What You Already Know about Retail	p. 1
Retailing 101	p. 3
The Merchandising Process	p. 4
The Back Room	p. 6
How Independent Retailers Beat Big Stores	p. 7
Retailing in the Computer Age	p. 9
Is Retailing Right for You?	p. 12
Deciding What Retail Store Fits You	p. 15
Your Personal Goals	p. 15
High-End Merchandise Retailers	p. 18
Low-End Merchandise Retailers	p. 20
Specialty Merchandise Retailers	p. 22
Merchandise Sources	p. 24
Analyzing Your Assets	p. 27
Defining Success in Independent Retailing	p. 27
Assess Your Personal Assets	p. 30
Calculate Your Financial Assets	p. 32
Resources for Additional Assets	p. 34
Your Asset Worksheet: Liabilities	p. 36
Your Point of No Return	p. 37
Franchises and Existing Stores	p. 39
Retail Franchises 101	p. 39
Popular Retail Franchise Categories	p. 42
Finding a Franchise	p. 43
Evaluating a Business Franchise	p. 45
Evaluating a Product Franchise	p. 46
Business Franchise Costs	p. 48
Buying An Existing Store	p. 51
Planning for Success	p. 55
Pulling Out the Sharp Pencil	p. 55
Analyzing Retail Costs	p. 57
Calculating Target Profits	p. 59
Figuring Rate of Return	p. 60
Estimating Inventory Requirements	p. 62
Adjusting Your Business Concept	p. 64
Writing Your Business Plan	p. 67
Business Plan Basics	p. 67
Planning Your Marketing	p. 70
Gathering Financials	p. 72
Sample Business Plan	p. 75
Selecting a Profitable Location	p. 79
Location, Location, Location	p. 79
Shopping Centers	p. 82
Store Types	p. 85
Landlords and Leases	p. 86
Negotiating the Lease	p. 89
Setting Up Your Business	p. 91
Logistics of Retail Start-Up	p. 91
Business Structures	p. 94
Sales Taxes	p. 97
Employees	p. 99
Business Banking	p. 101
Merchant Account	p. 102
Business Insurance	p. 103
Planning Your Retail Store Layout	p. 105
The Process of Selling	p. 105
Designing for Your Customers	p. 108
Directing Traffic	p. 109
Signage	p. 112
Working Around Limitations	p. 113
Planning for Utilities	p. 114
Furnishing Your Retail Store	p. 117
Make Your Store Sell for Itself	p. 117
Select Primary Fixtures	p. 120
Select Secondary Fixtures	p. 122
Support Equipment	p. 123
Making Your Own Fixtures	p. 126
Computerizing Your Store	p. 129
Selecting initial Inventory	p. 131
Define Your Primary Lines	p. 131
Consider Line Profitability	p. 134
Contact Wholesalers	p. 136
Set Up Wholesale Accounts	p. 138
Freight and Delivery	p. 140
Prepare for Opening Day	p. 142
Restocking Inventory	p. 145
Keep Good inventory Records	p. 145
Working with Wholesalers	p. 148
Multiple Wholesalers	p. 151
Clearance Dead Stock	p. 152
Handling Returns	p. 154
Special-Order Profits	p. 155
Hiring and Training Great Employees	p. 157
Employees: Assets or Liabilities?	p. 157
Finding Valuable Employees	p. 159
Hiring Profitable Employees	p. 162
Dealing with Payroll	p. 164
Using Co-Employment Services	p. 166
Investing in Employees	p. 167
Smart Store Management	p. 171
Reviewing Your Retail Goals	p. 171
Defining Your Retail Process	p. 173
Keeping Smart Store Hours	p. 177
Helping Customers Buy	p. 180
Building Customer Relations	p. 182
Keeping Good Records	p. 183
Basic Retail Recordkeeping	p. 183
Computers for Retailers	p. 185
Accounting Software for Retailers	p. 188
Specialized Software Programs	p. 190
Inventory Tracking	p. 192
Customer Tracking	p. 193
Promoting Your Retail Store	p. 197
Word-of-Mouth Isn't Enough	p. 197
Retail Advertising 101	p. 199
Which Media?	p. 202
Event Planning	p. 206
Adding Profitable Lines	p. 209
What Do Your Customers Want?	p. 209
Where Are Your Profits Coming From?	p. 212
Encouraging Impulse Buying	p. 213
Developing Secondary Lines	p. 215
Upgrading Lines	p. 217
Adding Risk-Free Lines	p. 218
Expanding Your Retail Store	p. 221
Analyzing Your Sales Floor	p. 221
Cutting Unprofitable Lines	p. 224
Expanding Your Sales Floor	p. 226
Moving to a Bigger Store	p. 228
Opening a Second Store	p. 229
Selling Merchandise Online	p. 231
Online Retailing Opportunities	p. 231
Supplementing Sales	p. 233
Building Targeted Online Sales	p. 235
Where to Build Your Online Store	p. 237
How Online Stores Operate	p. 240
How to Profitably Compete with Yourself	p. 242
Solving Growing Challenges	p. 243
Growth Isn't Always Good	p. 243
Growing in the Right Direction	p. 246
Reducing Operating Costs	p. 247
Reducing Losses	p. 249
Beating Your Competition	p. 251
Enjoying Your Retail Store	p. 253
Are You Having Fun Yet?	p. 253
Measuring Success	p. 255
Avoiding Retailer Burnout	p. 257
Making Your Store Fun for Others	p. 258
Selling Your Retail Store	p. 261
Good Reasons to Sell	p. 261
Bad Reasons to Sell	p. 263
How Much Is It Worth?	p. 265
Finding a Buyer	p. 268
The Paperwork	p. 270
Retailing Resources	p. 274
Retailing Glossary	p. 277
Index	p. 287
Table of Contents provided by Ingram. All Rights Reserved.

The "Everything" Guide to Starting and Running a Retail Store

All You Need to Get Started and Succeed in Your Own Retail Adventure

At a Glance

Paperback

Shipping

How to return your order

Defective items

You Can Find This Book In

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