Free shipping on all orders over $79* Limited Time Only
Track My Order
Help Centre
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Get Free Shipping on orders over $79
Evergreen : Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving - Noah Fleming

Evergreen

Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving

By: Noah Fleming, Alan Weiss

eBook | 7 January 2015 | Edition Number 1

At a Glance

eBook

$16.99

or 4 interest-free payments of $4.25 with

Instant Digital Delivery to your Kobo Reader App

Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?

Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base—the path to stable growth, season after season. The book’s entertaining stories and action steps reveal how anyone can:

Cultivate the 3Cs of evergreen companies: character, community, and content • Build loyalty programs that turn satisfied customers into enthusiastic advocates • Nurture profitable customers while pruning those who sap time and money • Inject authenticity into social media communications • Invert the expectations gap that can drive customers away

From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.

on

You Can Find This eBook In

Non-FictionBusiness & ManagementSales & MarketingCustomer ServicesBusiness Communication & PresentationManagement & Management TechniquesProject ManagementEducationCareers GuidanceIndustrial or Vocational TrainingMarket Research

More in Customer Services

The Thank You Economy - Gary Vaynerchuk

eBOOK

The Thank You Economy

eBook

$19.99

HOLD - Amas Tenumah

eBOOK

HOLD

eBook

RRP $17.59

$16.99

Customer Success Essentials - Kellie Lucas

eBOOK

Customer Success Essentials

eBook

RRP $10.15

$8.99

11%
OFF

This product is categorised by