Sales & Marketing eTextbooks

Consumer Rights and Protections

Examining the Facts

Blind Spots

Why Product Development Projects Miss Their Targets

Marketing and Social Media

A Guide for Libraries, Archives, and Museums

Advances in Advertising Research XV

Moving Forward, Looking Back: Advertising in the Advent of AI

Rational Madness

The Essence of Brand Storytelling

How to Apologise for Killing a Cat

Rhetoric and the Art of Persuasion

Citizens - Why the Key to Fixing Everything is All of Us

Why the Key to Fixing Everything is All of Us

Digital Marketing for Travel Brands

Practical Strategies for Effective Marketing

Who Speaks for the Customer?

Improving Results with a Customer-Centered Framework

Leadership by Design

Winning Hearts, Building Your Brand, and Achieving Success

Marketing and Psychology

Understanding Customer Behaviour with the ABC Approach

Sustainable Brand Leadership

How to Build a Lasting Legacy

Trust Gap in Negotiation

How to Engage Stakeholders and Negotiate Prosperity

Media Today

Mass Communication in a Converging World

An Integrated Approach to Innovation Management

A Corporate Social Responsibility Perspective

Sustainable Human Resource Management

Integrating People Management with Social Responsibility

Strategies for Sustainable Growth in Modern Organizations

Business Conformance in Sport Management

Leadership Styles, Governance Structures, and Organizational Cultures

The Influence of Western Consumerism on Eastern Culture

A Consumer Behaviour Perspective

Digital Consumer Behavior

Artificial Intelligence and New Age Technology

Innovations, Challenges and Sustainable Business Landscapes

Strategic CEO Communication

The Power of Arts-Based Pedagogies

Transforming Mindsets to Shape Our Future

Exploring Commercial, Social, and Digital Innovation from the Customer Perspective

Routledge Studies in Innovation, Organizations and Technology

Voluntary Environmental Programs in the United States and China

Routledge Explorations in Environmental Studies

The Routledge Companion to Arts Marketing

Routledge Companions in Marketing, Advertising and Communication

Alive Inside

Unlock Your Leadership Advantage in the Age of AI

Trust and Marketing Communication in the Food Industry

Traditional, Modern, and AI-driven Approaches

Dynamic Fashion Marketing

Internationalisation, Sustainability and Technology

Public Relations and Strategic Communication

Selling

11th Edition - Building Partnerships ISE

Advanced Theory and Practice in Sport Marketing

4th Edition

Strategic Public Relations Leadership

2nd Edition

International Brand Strategy

A Guide to Achieving Global Brand Growth

Retail Innovation Reframed

How to Transform Operations and Achieve Purpose-led Growth and Resilience

Introduction to Advertising

Understanding and Managing the Advertising Process

The Why of the Buy

Consumer Behavior and Fashion Marketing

IKEA

How to Become the World's Richest Man

Marketing for Tourism, Hospitality & Events

2nd Edition - A Global & Digital Approach

Value Pricing for Accounting Professionals

A Complete Guide for Accountants and Bookkeepers to Find the Right Clients and Increase Profitability

The Big Myth

How American Business Taught Us to Loathe Government and Love the Free Market

Benefits Realisation

The Change-Driven Approach to Project Success

The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline

How Pricing Will Change the Way We Sell and Buy On and Offline

Future-Ready Retail

How to Reimagine the Customer Experience, Rebuild Retail Spaces and Reignite our Shopping Malls and Streets

Managing Airports

6th Edition - An International Perspective

Selling the Price Increase

The Ultimate B2B Field Guide for Raising Prices Without Losing Customers

Using Behavioral Science in Marketing

Drive Customer Action and Loyalty by Prompting Instinctive Responses

The Martech Handbook

Build a Technology Stack to Attract and Retain Customers

Innovative B2B Marketing

New Models, Processes and Theory

The Sale

The Number One Strategy to Build Trust and Create Success

Revenue Operations

A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth

Questionnaire Design

How to Plan, Structure and Write Survey Material for Effective Market Research

The Direct to Consumer Playbook

The Stories and Strategies of the Brands that Wrote the DTC Rules

Tangled Goods

The Practical Life of Pro Bono Advertising

Elite Sales Strategies

A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative

The Customer Education Playbook

How Leading Companies Engage, Convert, and Retain Customers

Selling Your Expertise: The Mindset, Strategies, and Tactics of Successful Rainmakers

The Mindset, Strategies, and Tactics of Successful Rainmakers

The Conversion Code

Stop Chasing Leads and Start Attracting Clients

User Experience Design

A Practical Playbook to Fuel Business Growth

Marketing Metrics

Leverage Analytics and Data to Optimize Marketing Strategies

Airline Operations and Management

2nd Edition - A Management Textbook

Research Design

2nd Edition - Quantitative, Qualitative, Mixed Methods, Arts-Based, and Community-Based Participatory Research Approaches

The Power of Customer Experience

How to Use Customer-centricity to Drive Sales and Profitability

Leading the Customer Experience

How to Chart a Course and Deliver Outstanding Results

The Commercial Charity

How Business Thinking Can Help Non-Profits Grow Impact and Income

Adding Prestige to Your Portfolio

How to Use the Creative Luxury Process to Develop Products Everyone Wants

Brand Elevation

Lessons in Ueber-Branding

Amazon

How the World's Most Relentless Retailer will Continue to Revolutionize Commerce

Paid Attention

Innovative Advertising for a Digital World

Influencing Shopper Decisions

Unleash the Power of Your Brand to Win Customers

Successful Employee Communications

A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication

Event Success: Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences

Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences

PR Technology, Data and Insights

Igniting a Positive Return on Your Communications Investment

Truth Be Told

How Authentic Marketing and Communications Wins in the Purposeful Age

Influential Internal Communication

Streamline Your Corporate Communication to Drive Efficiency and Engagement

E-Commerce Website Optimization

Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it

Stand-out Marketing

How to Differentiate Your Organization in a Sea of Sameness

Selling Transformed

Develop the Sales Values which Deliver Competitive Advantage

Behavioural Economics

Psychology, neuroscience, and the human side of economics

A Practitioner's Guide to Account-Based Marketing

Accelerating Growth in Strategic Accounts

Principles of Integrated Marketing Communications

An Evidence-based Approach : 2nd Edition

The New Chameleons

How to Connect with Consumers Who Defy Categorization

Video Marketing

Create Engaging Video Campaigns to Drive Brand Growth and Sales

Strategic Value Chain Management

Models for Competitive Advantage

Customer Insight Strategies

How to Understand Your Audience and Create Remarkable Marketing

Understanding Digital Marketing

A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns

Political Marketing

3rd Edition - Principles and Applications

Secondhand

Travels in the New Global Garage Sale

Executive Engagement Strategies

How to Have Conversations and Develop Relationships that Build B2B Business

Strategic Public Relations Management

3rd Edition - Planning and Managing Effective Communication Campaigns

Indigenous People and Economic Development

An International Perspective

You're About to Make a Terrible Mistake!

How Biases Distort Decision-Making and What You Can Do to Fight Them

Consumer Responses to Corporate Responsibility and Branding

The Roles of Multinational Corporations' Media Investments, National Institutions and Internet Penetration

Marketing Management

2025 Release ISE

Selling

Building Partnerships: 2025 Release ISE

M

Marketing: 2025 Release ISE

Marketing

2025 Release ISE

New Products Management

2025 Release ISE

ABC's of Relationship Selling

2025 Release ISE

Social Media Engagement For Dummies