IKEA

How to Become the World's Richest Man

By: Johan Stenebo

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eBook | 25 November 2010

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In IKEA, insider Johan Stenebo reveals for the first time in close-up, warts-and-all detail the brilliance of the flatpack giant in growing its business, as well as where it fell short of its green ideals, exposing the nepotism and murky financial dealings behind Sweden's iconic flat-pack giant.

Casting an insiders eye over the practical application of the IKEA philosophy, Stenebo provides an exclusive view inside this successful profit machine, and how its founder Ingvar Kamprad secretly became one of the worlds richest men hiding his family's wealth behind complex tax arrangements.

About the Author

Johan Stenebo was a key IKEA director for over twenty years and one of the closest collaborators of Ingvar Kamprad, IKEA's billionaire founder.