The Customer Education Playbook

How Leading Companies Engage, Convert, and Retain Customers

By: Daniel Quick, Barry Kelly

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eText | 12 April 2022 | Edition Number 1

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Deliver maximum value to customers and clients with this blueprint to customer success

In The Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.

In this book, you'll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You'll also:

Learn why you should prioritize customer learning and invest in customer training and education
Discover how to create a detailed customer success and retention plan that emphasizes delivered value
Determine how to implement a learning strategy that maximizes and scales lifetime customer value

Perfect for founders, executives, managers, and practitioners at companies of all kinds, The Customer Education Playbook is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul.

About the Authors

Daniel Quick is Vice President of Learning Strategies at Thought Industries. He previously led customer education at Optimizely and Asana.

Barry Kelly is Co-founder and CEO of Thought Industries, a world leading B2B customer training platform and developer of the world’s first cloud Learning Business Platform. His company has worked with hundreds of clients to improve their customer training and increase customer engagement and retention.