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Do Your Thing : Lessons from Banking's Biggest Digital Transformation - Ralph Hamers

Do Your Thing

Lessons from Banking's Biggest Digital Transformation

By: Ralph Hamers

Paperback | 19 May 2026

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When institutions reinvent themselves, the hardest work happens behind closed doors--this book opens them.

In an era of relentless technological disruption accelerated by AI, corporate leaders face a daunting challenge: how to remain competitive while upholding purpose, culture, and identity.

Former CEO of ING and UBS Ralph Hamers understands this challenge well. Assuming leadership of ING in 2013, Ralph focused its strategy on reinvention--a resurrection driven through purpose, customer focus, and innovation. In Do Your Thing, Ralph describes the ING journey and distills practical lessons for leaders charged with driving transformational change. Featuring firsthand experience and compelling storytelling, this road map shows how to elevate your business by aligning purpose, strategy, culture, leadership, brand, and innovation.

True transformation requires CEO-level ownership and maintaining consistency. Discover how to assess long-term industry shifts, deal with AI and beyond

Industry Reviews

"This is far more than a banking story. Ralph shows what bold, customer-centric leadership looks like in an industry under immense pressure. His candor about the wins, setbacks, and recalibrations makes this book invaluable for any executive leading large-scale change."

-Jamie Dimon, Chairman and CEO of JPMorganChase.

"The shift Ralph describes-moving from products to customer experience-reshaped ING from the inside out. If you want to understand how ING became the leading digital primary bank, read this. It is one of the clearest articulations of customer-centric strategy I've come across."

-Ajay Banga, former CEO of Mastercard.

"You don't need to be in financial services to learn from this book. Ralph's framework for clarity, alignment, simplification, and agile execution applies to any complex organization facing disruption. Today, disruptions from geopolitics, technology, and trade plus the AI revolution require every CEO to guide their organization through unprecedented uncertainty, make hard calls, and keep stakeholders aligned through continuous change. His experience in transforming ING is a must-read for leaders in how to deal with disruption."

-Axel Weber, Chairman of Raisin SE, former President of Deutsche Bundesbank, and former Chairman of UBS Group AG.

You Can Find This Book In

Non-FictionIndustry & Industrial StudiesMedia, Entertainment, Information & Communication IndustriesInformation Technology IndustriesEngineering & TechnologyElectronics & Communications EngineeringElectronics EngineeringAutomatic Control EngineeringBusiness & Management

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