Diversify or Die

Name: Diversify or Die
Price: 162.99 AUD
Availability: PreOrder

Why the Future of Sports Is Entertainment

By: Sascha L. Schmidt (Editor)

Write A Review

Hardcover | 8 February 2026

At a Glance

Format
Hardcover

Dimensions(cm)
23.5 x 15.5

Hardcover

$162.99

or 4 interest-free payments of $40.75 with

Available: 8th February 2026

Preorder. Will ship when available.

Diversify or Die: Why the Future of Sports is Entertainment argues that sports is no longer just a game. Driven by technology and professional investors, sports has become a global stage converging film, music, fashion, and celebrity culture. Athletes are creators. Clubs are media brands. Fans are stakeholders. The boundaries are dissolving, and a new entertainment super-sector is taking shape where only those who embrace diversification will thrive. Professor Sascha L. Schmidtâ"editor of the global bestseller 21st Century Sportsâ"once again unites cutting-edge insights from international experts across academia and business. In this collection of essays, they share innovative strategies and concrete examples of how leading clubs, leagues, and media companies embrace diversification while preserving their core identity. Whether you are a sports executive, an investor, a media strategist, or simply a curious fan, this book is the first roadmap for navigating the future of sports and entertainment, transforming uncertainty into opportunity. Adapt to this entertainment-first era or risk being left behind.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.