Management for Professionals

The BESTX® Method for Sustainably Managing Networks and Channels

By: Livio Moretti

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Hardcover | 13 November 2018

At a Glance

Hardcover
234 Pages

Dimensions(cm)
23.5 x 15.88 x 1.91

Hardcover

RRP $129.00

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This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies.

For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks.

Every good business manager needs to have a microscope on one eye and a telescope on the other eye - this practical, easy to follow book, anchored in solid analytic principles, allows for fast and solid transitions between diagnosis, long-term strategic thinking, and short-term execution.

Bruno Barcelos, General Manager Sandoz, a Novartis Company

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