Nothing has rocked the foundations of the world, including the business world, more than the COVID- 19 pandemic. As businesses struggle and often flounder to cope, many business leaders are wondering how to deal with the unpredictable. How do you plan for something you can't predict? Strategist Lance Mortlock says you can, and you should. In this practical and accessible guide, Mortlock shows how scenario planning can identify risks and uncertainties, and predict a variety of different realities that will affect the future of any organization. He gives business leaders the tools to understand the forces emerging in a volatile, rapidly changing world so organizations are better prepared than their competitors to deal with them. This guide can be used by industries, the military, even governments, and, if executed properly, it will prepare leaders for every kind of unexpected challenge, from dramatic changes in commodity prices to wars and terrorist attacks and even pandemics. This book will help business leaders gain an earlier view of long-term forces that will affect their organizations performance, and be better prepared for future disasters on the scale of the COVID-19 pandemic.
Industry Reviews
"In the midst of so much uncertainty, business leaders are rediscovering the importance of fostering resilience. In this insightful, indispensable book, Lance Mortlock--a trusted expert in scenario planning--gives leaders the practical tools to turn this understanding into tangible change for their organizations." --Kelly Grier, US Chair & Managing Partner and Americas Managing Partner, Ernst & Young
"Mortlock has made an excellent contribution to strategic thinking, and delivered a valuable public service as we consider all the scenarios of a post pandemic future." --Karl Moore, Policy Magazine
"Scenario planning, the centerpiece of this book, has never been more essential than it is now. We live in extraordinary times. Hence those businesses that have imaginatively explored the range of possible futures that may shape their own markets will survive and thrive ahead of their competitors. --Clem Sunter, former Chairman & CEO, Anglo American, Scenario Planner, strategist and renowned author of several best-selling books.